ANN PHAM

 Graphic designer, illustrator, content creator, marketer.
ABOUT RESUME

WORK

1. YMI Jeans

DIGITAL ART DIRECTION, LEAD DESIGNER

2. Royalty For Me

DIGITAL ART DIRECTION, LEAD DESIGNER

3. YMI Fest

PRINT, EVENT

4. Drip Hydration

PRINT, EVENT

5. The Cool Down

SOCIAL
PLAY

1. Bé Happy
PRINT, BRANDING, ART DIRECTION

2. Good Skin

PRINT, BRANDING, ART DIRECTION

3. Caspar The Label
ILLUSTRATION, BRANDING

4. LIL MEOWY CO
OWNER, ART DIRECTION, ILLUSTRATION, PRINT
 5. Whalien Events
EVENT, PRINT







    YMI Jeans

    is a denim wholesaler and retailer based in Los Angeles that specializes in engineering fit solutions to flatter every figure and hug every curve.

    My day-to-day includes creating website banners, homepage refreshes, landing pages, email campaigns, social assets, paid media assets and researching design and UX/UI trends. Also, the first designer to plan + launch the brand’s Amazon storefront and A+ content.

    Scroll down to view metrics.
    Website Desktop Banners


    Homepage Updates (responsive for Desktop + Mobile)
    Store conversion rate went up by 2.82% which is a 17% improvement from the year before.
    Cargos and utility sales increased by 2.79%, a 60% improvement from the month prior.
    Compared to the birthday event the year prior, this update increased sales by 24%.
    Total sales increased by 0.4% compared to the week prior.

    Email Campaigns
    This campaign receive the highest AOV of the month at $92.86. We were able to segment users based on their fit and style preferences. 
    This eblast remains one of the highest performing ones with a CTR of 0.66%, an increase of 2.75% from the previous “$25 Jeans” feature.
    The CTR increased by 0.05% compared to the previous “As Seen On” eblast feature.

    Meta Ads (1x1 versions)


    Motion Graphics
    Instagram Story Asset
    Eblast Promotion


    Amazon Storefront

         Print Collateral (Customer Order Inserts)


    Team + Roles

    Lead Designer & Digital Creative Direction: Ann Pham
    Marketing Manager: Maria Munoz
    Copywriter: Cheyenne Springborn & Monse Gonzales
    Photographer: Mitchell Aragon