YMI Fest
is an influencer event to celebrate the launch of YMI Jeans’s Gone West Festival Collection. The marketing team planned this event to generate buzz on social media. I was tasked to brand and create print collateral for the event.
Collaterals designed include a welcome sign, invitation, napkins, water bottle labels, and signage that was decorated throughout the event space.
Team + Roles
Lead Designer & Digital Creative Direction: Ann Pham
Marketing Manager: Maria Munoz
Copywriter: Monse Gonzales